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Thu, Jun 15


Zoom Video Call

Right People Right Seats Fireside Chat

EOS Visionaries Mark O’Donnell and Mike Paton wrote the Foreword to a new book titled Start With Who. Join us for an informative fireside chat with W. Craig Reed, the New York Times bestselling author, discussing the science behind placing the right people & prospects in the right seats & solutions.

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Right People Right Seats Fireside Chat
Right People Right Seats Fireside Chat

Time & Location

Jun 15, 2023, 8:00 AM – 8:50 AM PDT

Zoom Video Call

About the event

EOS Visionaries Mark O’Donnell and Mike Paton wrote the Foreword to an exciting new book titled Start With Who: How Small Businesses Can Win Big With 12 Bullets and a Story. W. Craig Reed is a former U.S. Navy Diver and the New York Times bestselling author of Start With Who, as well as The 7 Secrets of Neuron Leadership with a Foreword by a former Deputy Secretary of Defense. In this informative and entertaining fireside chat, Reed will reveal proven secrets to using the latest neuroscience, AI solutions such as ChatGPT, and proven HR and sales frameworks to ensure you're placing the right people in the right seats, and the right prospects with the right solutions.

Studies show that high-trust firms drive 76% more engagement, 50% more productivity, and 20% more revenue. Most small firms have part-time or outsourced HR and recruiting, so how can you add unbiased data to your people analysis to discern for soft skills, and especially for trust? According to neuroscientists, current assessments, invented decades ago, only appeal to 10% of the decision-making brain. They also can't assess for trust. Why is visual neuroscience a game changer? Also, how can you use the power of artificial intelligence (AI) and ChatGPT to improve candidate selection and interactions?

Top sales pros know that 90% of customers buy on trust. Neuroscientists know that trust is directly related to brain oxytocin levels. How can you use science and storytelling to increase customer trust? Also, how can you use AI and ChatGPT to extact LinkedIn data, such as experience and interests, and combine that with profile preferences, such as keywords and style, to personalize messages that increase customer trust and response rates?

W. Craig Reed will answer these and other questions that can help small businesses win big against larger firms competing for the best candidates and customers. 

Questions explored during this event include:

  • How can you increase employee and customer trust to drive 20% more revenue?
  • How can you use ChatGPT to reduce recruiting, sales, and marketing efforts?
  • How can AI slash LinkedIn analysis time and costs by 90%?
  • Can you use ChatGPT to personalize and send emails in 30 seconds?
  • Why can neuroscience and ChatGPT improve response & conversion rates by 212%?
  • How can AI & neuroscience increase candidate and customer motivation by 3X?
  • Why are text-based employee and candidate assessments now obsolete?
  • How can you persuade customers to buy with only 12 bullets and a story?
  • How can you legally use AI for recruiting?

Space is limited, so register today. 

All attendees receive a free ebook copy of Reed's award-winning book, The 7 Secrets of Neuron Leadership.

BONUS: attendees will also learn how to use the exclusive LinkedIn Leaders Forum Group to entice customers and candidates

“If you want to have every hire start on Day 1 with a high level of trust, this will help you fit high-trust Right People in the Right Seat more efficiently and consistently. This will also save you time, money, and sleepless nights.” --Aaron Purkeypile, Certified EOS Implementer

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